In line with its renewed sponsorship of the franchise, Snickers will receive broadcast and digital exposure to connect with WWE’s global fan-base.
Confectionery giant, Snickers, has returned as exclusive WrestleMania 33 presenting partner, a pop-culture extravaganza scheduled to take place on 2 April 2017 at the Orlando Citrus Bowl. The showcase will debut as a live worldwide broadcast across WWE Network.
“We are back for a second consecutive year as presenting sponsor of WrestleMania 33 to once more share our You’re Not You When You’re Hungry message to an extremely engaged WWE fan-base in unique ways,” said Allison Miazga-Bedrick, Director of Snickers.
The partnership is supported by a custom television creative produced by the entertainment franchise, and will feature select wrestling heavyweights alongside the candy brand’s You’re Not You When You’re Hungry campaign. The spot will also run on multiple digital platforms.
Further exposure will be through the flagship programmes, Monday Night Raw and SmackDown Live, via USA Network. The chocolate maker will also leverage its partner’s YouTube channel with a complete takeover, interactive consumer activities, and Snapchat content.
“As the exclusive presenting partner of one of the biggest sports and entertainment events in the world, Snickers and its iconic ad campaign will reach our global fan base that consumes content across all platforms,” said Michelle Wilson, Chief Revenue & Marketing Officer for WWE.