Roche Bobois Hands Digital Business to Maxus in the UK

roche bobois maxus

French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance.

Roche Bobois has appointed Maxus Performance to manage its digital performance media in the United Kingdom. The agency begins work on the account from 1 December 2016. Meanwhile, the French luxury furniture company currently runs eight showrooms in said market.

The appointment spans all digital performance media channels, with a focus on search, social, display, and shopping campaigns. Apart from a digital revamp, the firm will improve the marque’s brand visibility across niche audiences as well as increase online traffic and engagement.

To be appointed as the UK digital performance media agency for a global leader in high-end furniture design is exciting for us. We will help them reach their niche audiences with a highly targeted and effective campaign,” said Oliver Wood, Managing Partner at Maxus Performance.

In addition to the above, the agency expects to run conversions on the client’s website and drive footfall to stores. The first piece of work will be to audit and set up a revised data tracking and audience-centric targeting solution before revamping each of the brand’s digital properties.

“We are incredibly pleased to confirm our partnership on digital media with Maxus. They have impressed us with their credentials, people, and approach around growing our brand and ultimately, sales in the key UK market,” said Julien Salmon, UK Commercial Director at Roche Bobois.