The alliance transcends the three solution hubs under Publicis Groupe—Publicis Media, Publicis.Sapient, and Publicis Communications.
Publicis Groupe has entered into a strategic partnership with Tencent, the technology giant behind the operations of China’s most popular social and media platforms. The collaboration unites a global advertising group and all 11 products under the internet company’s umbrella.
Additionally, the alliance transcends the Groupe’s three solution hubs namely Publicis Media, Publicis.Sapient, and Publicis Communications. The joint agreement was signed by Maurice Levy, Chairman & CEO of Publicis Groupe and SY Lau, Senior EVP of Tencent and President of Online Media Group.
The aforementioned tie-up will cement the relationship between both brands at a global level with a mission to breed innovations as well as offer clients all of Tencent’s technologies and specialised services through a unique, borderless approach built on three pillars.
Future Capabilities: Both companies will launch a ‘Drugstore’ incubation facility, to curate, invest in, and cultivate the start-ups of the future, providing breakthroughs in data and ad tech and across VR and AR-enabled platforms.
Data: The tech juggernaut will offer the advertising network access to vast and rich online behavioural data, benefiting clients through improved programmatic offerings, cross-screen planning capabilities, and conversion performance.
Content: The two companies will partner on the co-creation and co-investment of web native content to drive unique content opportunities and new content models for key clients.
“China continues to lead in advertising growth, especially in digital and mobile. We increasingly see new ideas and technology that leapfrog the West. Tencent embodies this strive for growth and innovation and we are honored to be their first-ever global partner and look forward to everything we will achieve together,” said Lévy.