Boa Unveils Digital Rebrand with Fit to Go Further

As part of its Fit to Go Further rebrand strategy, fit optimisation specialist, Boa, has initiated a digital revamp of the company website. Through a...

Škoda UK Drives Mobile Users to Digital Rebrand

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...

Subaru of America Creates Intimate Impreza Moments

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

Vodafone UK Rings in New Push with Amy’s Birthday

Vodafone UK is celebrating its network success with the launch of a new television push led by the spot, Amy’s Birthday, which airs today. Vodafone is...

H&M Loves Coachella Debut Features The Atomics

The new H&M Loves Coachella line debuts in the United States on 23 March, before going global online and at select stores a week...

Honda Civic Tour Lands OneRepublic as Headliner

The Honda Civic Tour will make 36 stops across America; the summer run launches in Kansas City on 7 July before moving to other...

Love Has No Labels Does Valentine’s with Fans of Love

The Ad Council’s Love Has No Labels movement has added a new extension to its campaign platform with the release of Fans of Love. To...

Sony Music Dips into VR with The Chainsmokers

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...

NBA Gatorade League Unveils Rebrand with New Name

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

Y&R Establishes New Technology and Business Practice

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

Maxus UK Names Alex Steer Chief Strategy Officer

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

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