The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...
Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...
As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans,...
Market Intelligence Firm Believes That Apple Will Continue to Gain Momentum, Driven by Expansion of App Ecosystem, Growth of Apple Pay, Software Improvements, and Strong...
On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop culture...
Agency Expects Customer Fast Feedback Technology To Help Drive Bottom Line Performance Ogilvy & Mather North America, one of the largest marketing communications companies in...
By Edward Taylor and Julia Love FRANKFURT/SAN FRANCISCO (Reuters) - BMW and Apple may rekindle a courtship put on hold after an exploratory visit by...
Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....
New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...