Apple Now Worth More Than US$700 billion, Sets New Record

Apple set a new record to become the first brand to be valued at $700bn (£446bn). Thanksgiving came a day early for shareholders of Apple,...

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign  evokes the...

YuMe Partners Vestel, Launches O2 Brand Campaign

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers...

Toyo Tires New Brand Video Features A.C. Milan Footballers

Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing...

RB UK Launches New Employer Branding Video

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign...

Argos ‘Get Set Go’ campaign to align with digital transformation

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

Now TV and WCRS brought The Walking Dead to service stations

Using Amscreen, Now TV and WCRS bring The Walking Dead to service stations nationwide in unique immersive ad. Today, the 13th of October, the new...

Mobile Pop-up Concert for South Africa Took Over Times Square

South African Tourism Joins Carnegie Hall in Month-Long Tribute to South Africa’s 20th Anniversary of Freedom & Democracy. The unique sounds of South Africa reverberated...

China UnionPay Launches Largest Fashion O2O Campaign

The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

35% of US Shoppers Make Purchases on Mobile Devices

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase....

Amazon Tops UK Digital Customer Experience Study

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

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Nestlé to help protect and restore forest landscapes in Southeast Asia

Nestlé to help protect and restore forest landscapes in Southeast Asia

The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé, PepsiCo, Procter & Gamble and Wilmar Nestlé has announced its support...
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