Kia Canada Widens Digital Footprint with Dealertrack

kia canada dealertrack

The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more.

Kia Canada has partnered with Dealertrack to expand its digital footprint in said market through the launch of a branded Centric Finance Portal spanning 189 dealers nationwide. The online platform will integrate with the latter’s systems to provide real-time date updates, vehicle inventory, and much more.

“The launch powered by Dealertrack reaffirms our commitment to the Canadian OEM market. We continue to be committed to improving workflow and building efficiencies that drive bottom-line results,” said Richard Evans, Vice President and General Manager of Dealertrack Canada.

Other advantages include incentives, aftermarket products and accessories, and CPO programme data. The site will enable submissions by dealers financing transactions through said network. The deal also offers Kia Canada transactional data, allowing the brand to respond to market needs.

“This is one of many initiatives aimed at providing consumers with a seamless purchase experience. We are very pleased with our Cox Automotive partnership and happy to make the announcement today,” said Ted Lancaster, Vice President and Chief Operating Officer at Kia Canada.