KFC brings Colonel Harland Sanders to the drive-thru with the debut of a human assisted robotic linguistic animatronic networked device.
To celebrate National Fried Chicken Day, KFC is bringing Colonel Harland Sanders to the drive-thru experience as robot chicken expert, H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device).
A voice modulator system, it uses speech recognition, artificial intelligence technology, and text-to-speech techniques to transform an operator’s voice into the unmistakable drawl of the colonel, allowing for interactive conversations with customers during every drive-thru experience.
“Not only do we have a real person as our historic brand icon, but now we have the ability to bring that real person back as a real robot. The future is now,” said George Felix, Director of Advertising at KFC in the United States.