The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series.
Created in collaboration with Leica and launched into London, Huawei has unveiled its P9 and P9 Plus variants. The first mobile device co-engineered with the camera giant, the dual-lens sets a new standard in smartphone photography. The model allows users to capture vivid colours and striking black and white images.
The new B3 Talkband wearable wristband also made its global debut. Another ground-breaking moment is the release of an exclusive trailer of a new television commercial starring Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series.
Showcasing the connection between two global stars in Shanghai and Hollywood, the above execution symbolises the partnership between Huawei and Leica and the intersection of colour and black and white.
The former was joined during the debut by iconic photographers Mary McCartney and David Guttenfelder from National Geographic as well as BBC Global News CEO Jim Egan, Condé Nast Chairman and Chief Executive Jonathan Newhouse, and Vogue China Publisher Anita Chang.
“Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience. P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible,” said Richard Yu, CEO at Huawei Consumer Business Group.