Huami has announced the availability of its Amazfit Verge smartwatch in the United States and the launch of its Giftness of Fitness initiative.

Global wearables company, Huami, has introduced the Amazfit Verge in the United States. Featuring an ultramodern design, the smartwatch combines voice controlled artificial intelligence and call-making capabilities. The product premiere coincides with the tech brand’s Giftness of Fitness effort.

A month-long online programme, the platform offers up certified fitness professionals as holiday shopping concierges. The initiative is shaped to help consumers locate the ideal wellness-themed gift for their loved ones. The service enables one to simply start a chat with Amazfit on Facebook Messenger.

The exchange via social media aims to provide shoppers with guidance when picking presents to meet specific needs. Huami will also be delivering useful insights, savings, and giveaways for added Christmas cheer. Promotions kick off under the #GiftnessOfFitness hashtag and will run throughout December.

Key product highlights include voice assistance with smart home integration, phone calls via Bluetooth on Android, a five-day battery life, NFC for payments, daily activity tracking, smart notifications, global satellite positioning, sports tracking, onboard music for phone-free exercise, and much more.

“We are excited to partner with experts who will offer free online consultations, providing health-themed recommendations based on budget, lifestyle, fitness level, and interests. The tips will span everything from apparel to gadgets to coaching and memberships,” said Elaine Huo, Marketing Director at Huami.

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