Honor Drives Fans Gaga with Gala in 16 Countries

The Honor sale promises deals across Belgium, Germany, France, Italy, Portugal, Spain, the UK, United States, and other key markets.

Huawei-owned smartphone label, Honor, has unveiled its plans to host an upcoming Gala sale. From 11 November onwards, the marketing initiative is set to roll out across the brand’s global platforms and feature major deals targeting mobile consumers in 16 countries across the world.

Unique offers will be afforded on the 8, 5X and 7 variants—all of which are models tailor-made for millennials. The marque will also initiate a preview beta version of a system update on the Honor 8 to test and collect feedback from users in the United States, UK, India, and France over the sales season.

The scheduled sale will see promotional deals being offered across the worldwide markets of Belgium, Germany, France, Italy, the Netherlands, Portugal, Switzerland, the United Kingdom, United States, Spain, Saudi Arabia, United Arab Emirates, Russia, Malaysia, India, and China.

Over the past three years, Honor has garnered $6 billion in sales revenues, with 40 million units shipped in 2015. To date, it counts 60 million users and 90 million fans. Operating without geographical boundaries, the brand continues to break new ground with its e-commerce business model.

“This initiative is in line with our vision of building a stronger connection with our fast-growing digital customer base. We will continue to offer the best value for our customers through these global promotional sales campaigns,” said Gang Zhao, Head of Overseas Business at Honor.

Huawei is a winner of the 2016-2017 World Branding Awards under the Technology – Mobile Phones (National) category.