Genesis Motors Canada Debuts to Redefine Luxury

genesis motors canada

Promising refined performance and athletic design, Genesis Motors Canada is built on a human-centred purchase and ownership model.

A new entry into the automotive industry, Genesis Motors Canada has launched to compete amongst some of the biggest brands worldwide with vehicles promising to deliver refined performance and athletic design. The brand is built on a human-centred purchase and ownership model.

Aspiring to set the marque apart, the group will concentrate its technological efforts on human-focused innovation to create a stress-free customer experience. Key to the approach is a comprehensive online platform to empower luxury automotive buyers in manners unique to said arena.

Potential owners will be able to schedule a Genesis at Home demonstration and test drive with a representative at a location of their choosing. They can now complete lease or finance paperwork, make a deposit, and place an order for a new vehicle from the comfort of their home or office.

Every quote will be transparent, with set all-inclusive pricing. Each price will include delivery and destination charges, which are typically added on at purchase, and complimentary services such as scheduled maintenance and navigation software updates for five years or 100,000 km.

The Genesis at Home concierge service extends from purchase into ownership. Users will have their vehicles picked up for maintenance and returned once complete; the above entails a courtesy vehicle. The initial product line-up will count two models before expanding to six variants by 2021.

Beginning with G80 mid-size and G90 full-size luxury sedans, the collection will eventually also include a sports coupe, smaller sedan, and SUVs. Current and future models will boast outstanding driving dynamics and design, with innovations tailored to closely meet the needs of owners.

Featuring advanced safety systems, ultra-soft Nappa leather, and HTRAC all-wheel drive, the collection expects to distance itself from the traditional technological overload of brand-focused competitors, and will concentrate instead on a personalised, hassle-free interaction with every vehicle.

By the middle of 2017, the carmaker expects to further elevate its experiences by launching boutique retail locations at shopping centres across Canada. To maintain authenticity and afford bespoke encounters, the chain will set up about 30 stand-alone facilities between late 2017 and 2021.

“Most vehicles in the luxury segment are well-designed. An excellent car is what luxury customers expect from the outset. Our brand goes beyond exceptional cars by providing a human-centred purchase and ownership experience,” said Michael Ricciuto, Director of Genesis Motors Canada.