“Alexa, Order from Dunkin Donuts.”
For a new way to help guests run on Dunkin’ even faster, Dunkin Donuts announced that On-the-Go Mobile Ordering is now available through Alexa, Amazon‘s cloud-based voice service.
With this new integration, DD Perks Rewards members can place a mobile order for Dunkin’ Donuts coffee, beverages, baked goods and breakfast sandwiches on an Alexa-enabled device, and then speed past the line for pick-up.
Guests who have a DD Perks account and an Amazon account can link them together in the Alexa app once they open the skill, with all ordering and payments happening within Dunkin’ Donuts’ mobile platform.
When a guest places and submits an order through Amazon Alexa, they will be asked which location they would like it to be sent to and the time their order will be ready. Guests can order from saved Favourites they have previously ordered via the Dunkin’ Mobile App.
To start their order, guests need simply say, “Alexa, order from Dunkin’ Donuts.” A more detailed list of steps to follow for placing a Dunkin’ Donuts order via Amazon Alexa can be found on the Dunkin’ Donuts blog.
The new Dunkin’ Donuts Ordering skill for Alexa joins the Dunkin’ Donuts Quiz, first introduced on National Coffee Day in the US last year. The quiz allows users with an Alexa-enabled device to enjoy a unique quiz that includes freshly brewed questions on everything from hot and iced coffee facts and the history of coffee, to Dunkin’ knowledge and doughnut trivia. To play the quiz, guests can enable the Dunkin’ Donuts skill in the Alexa app and say, “Alexa, play Dunkin’ Donuts Quiz.”
“Our integration with Amazon Alexa is our latest innovation to better serve members of our DD Perks programme, which remains one of the fastest growing loyalty programmes in the quick service restaurant industry, with nearly 8 million members,” said Stephanie Meltzer-Paul, Vice President, Digital and Loyalty Marketing for Dunkin’ Donuts US.
“As a brand, we are always looking for ways to fit seamlessly into our guests’ daily routines and provide new levels of convenience and speed.”