The re-imagined Crystal Cruises website and its content walk travellers through vacation planning and discovery with easy-to-use tools.
Crystal Cruises has redesigned its website to deliver an engaging showcase of the luxury travel experiences across the brand’s multiple portfolios which also include yacht, river, luxury air, air, and exclusive class cruises, alongside its Crystal Residences hospitality offering.
Mirroring its growth from a boutique line to an all-encompassing travel service provider, the new online portal reflects the marque’s transformation across a highly immersive platform. Inspired by its All Exclusive campaign, visitors can expect a premium digital encounter.
Travellers will discover intuitive highlights across a seamless interface. The enhancements include videos, an interactive cruise calendar, and a ‘compare’ feature allowing users to explore options across all experiences. The updates provide a compelling virtual journey.
Crystal Cruises worked with VML, a global marketing agency specialised in digital technology, to develop the website’s design and high-performance framework which has launched with dedicated US-based and UK platforms to accommodate the line’s continued growth.
The revamp presents a horizontal swipe experience with a tablet-first approach to engage visitors with stunning movement, photography, and insightful slide shows. The re-imagined content walks travellers through vacation planning and discovery via easy-to-use tools.
“The new website reflects a standard of excellence and inspiring possibilities. With its responsive infrastructure and design, it offers guests a comprehensive portal to our collection of luxury travel experiences that they can navigate with ease,” said Edie Rodriguez, President and CEO of Crystal Cruises.
