British Airways is offering travellers a 360-degree tour of its Club World cabin using virtual reality to showcase what the upgrade features.
British Airways will offer customers a taste of what it is like to fly at the front of the aircraft as the carrier trials virtual reality technology at check-in desks at its home at Heathrow Terminal 5.
After a 360-degree tour of the Club World cabin, passengers who like the additional space, lie-flat seat, restaurant-style dining, and The White Company bedding, can opt to upgrade their seats to enjoy the experience for real.
The virtual reality headsets are from tech start-up, Skylights, which is run by IAG via its Hangar 51 start-up accelerator programme. IAG is the parent company of the airline.
“The feedback from customers who have tried out the virtual reality headset has been incredibly positive. We’re really excited about the many opportunities virtual technology offers our customers on the ground and in the air,” said Tom Stevens, BA Head of Customer at Heathrow.
British Airways is a five-time national winner of the World Branding Awards under the Airline category, having claimed the title from 2014 right through to 2018.