The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience.
Sport performance brand, Asics, has launched Extra Mile, a campaign in support of its apparel and footwear partnership of the 2016 TCS New York City Marathon. The push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience.
Through the platform, the brand is encouraging athletes of all levels to make a positive impact by going further with their workout. For every enrollment, it will donate a pair of running shoes to Girls on the Run, a non-profit promoting confidence and healthy living through running.
On 17 October, the Asics campaign will kick-off via the Runkeeper app where users can sign up for the Extra Mile Challenge. The competition will drive participants to add an additional mile to Runkeeper community’s average run distance of three miles by going four miles.
“We are thrilled to tap into the global reach of the event and create a movement that inspires people to create positive change, something core to our ASICS founding principle of sound mind, sound body,” said Roeya Vaughan, Vice President of Marketing At Asics America.