AppNexus Inks Programmatic Buying Deal with Spotify

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types.

AppNexus has partnered with Spotify to enable programmatic buying across the latter’s global audio inventory. Buyers will be able to upload audio creatives and purchase inventory using the brand’s Programmable DSP, which supports all digital media types.

The above platform encompasses display, mobile, native, audio, and instream and outstream video. The deal represents ongoing momentum in the adoption of AppNexus’ Publisher Suite by premium content producers that require a real-time, open, and independent monetisation solution.

Advertising technology company’s audio capabilities, currently in closed Beta, enable advertisers to easily upload VAST audio files within the Console interface using any .wav, .mp3, or .ogg audio file. The input audio is then transcoded into multiple formats and bit rates and served via Content Delivery Network (CDN).

Buyers can access supply from Spotify through private deals to leverage unique data offerings. Subscribers will have access to the same tools used for their display and video buying. Spotify is taking the lead on enabling programmatic buying for audio by leveraging its partner’s data and user insights in real-time.

“The AppNexus platform and robust technology allows us to make our inventory and data available in a secure environment and provides direct access to the largest buyers in the world,” said Brian Benedik, Global Head of Sales of Spotify.