Apple Logs in at Union Square in San Francisco

Apple Union Square

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy.

 Apple has launched a store on San Francisco’s Union Square, offering the latest features and services rolling out to the brand’s retail stores worldwide. The new location opened its signature 42-foot-tall sliding glass doors to Post Street and Union Square on 21 May 2016.

The building’s unique position connects the city’s most popular square to a rejuvenated plaza to the north, creating a fancy gathering place for the community. The plaza offers seating, public Wi-Fi, a 50-foot ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy.

“Fifteen years ago Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco. We are evolving our store design, its purpose, and role in the community as we educate, entertain, and serve,” said Angela Ahrendts, SVP, Retail and Online Stores at Apple.

Key features in said store include The Avenue, which is inspired by window displays along a boulevard which change with the season. Avenue walls are interactive themed windows where Apple’s products and services come to life, from music to creativity, apps, photography, and more.

Meanwhile, Genius Grove invites customers to get support working side-by-side with ‘Geniuses’ under a canopy of local trees in the heart of the store. The Boardroom is an intimate space where a Business Team offers hands-on advice and training to entrepreneurs, developers, and other small and medium business customers.

Next, The Forum is a vibrant hub centred around a 6K Video Wall. Home to Today at Apple, it offers some of the most talented artists, photographers, musicians, gamers, developers, and entrepreneurs to inspire and educate customers to go further with the things they are passionate about.

Today at Apple includes year-round programmes for kids, monthly events for teachers, sessions for both current and aspiring developers, Creative Sessions in partnership with local experts in creative arts and Game Night with editors from Apple’s App Store, among other highlights.

Finally, The Plaza will be found only at the most significant stores, including Apple Union Square and is open to the public 24 hours a day, with a regular weekend series of well-known local acoustic performances such as Travis Hayes and global talents like Escondido, who will provide exclusive interviews.

While the store offers regular learning experiences in the Forum and Plaza, Apple is also committed to furthering creative arts education throughout San Francisco. The company is working with the Ruth Asawa School of the Arts to build a visual arts lab with 45 workstations outfitted with the latest products.

Apple is a winner of the 2015-2016 World Branding Awards under the Mobile Phones (Global) category. The brand also dominated in said segment the year (2014-2015) before.