Advertising Branding Campaigns Featured News Adidas: Pharrell Williams, David Beckham, Rita Ora and Damian Lillard are not Superstars Olivia Pearce January 13, 2015July 4, 2023 When the Superstar shoe was first launched by adidas back in 1969, the word 'Superstar' was unambiguous. Today, the word has been corrupted to the...
Advertising Featured Industry News Social Media Technology Kantar Media Unveils UK’s First Official Twitter TV Ratings Thomas Ng October 6, 2014July 4, 2023 Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...
Branding Campaigns Featured Marketing News Social Media Videos KLM’s Lost and Found Service Video Goes Viral Olivia Pearce September 26, 2014July 4, 2023 The Dutch airline's video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views...