The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...
The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...
The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...
The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...
The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...
With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...
The firm signs on as exclusive asset management sponsor and both will collectively engage digital and social media content to reach key target segments The...
As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...
The Coca-Cola Company in partnership with will.i.am and Harrods grows Ekocycle extension, introducing a new product ranges from six additional designers Ekocycle has added six...
The deal allows both brands to evolve their distribution strategies and delivers the technology solutions to grow the airline’s business globally Air Canada has reached a...
Tapping into South America, the hospitality giant has secured two new Bogotá properties, which upon conversion, will carry the DoubleTree by Hilton name Hilton Worldwide has inked a deal to...