Partnerships Archives | World Branding Forum

January 25, 2019February 10, 2019

A joint venture between the hotel chain and Berjaya Group, the Four Seasons and Private Residences Okinawa will launch in four years. The latest from...

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Great HealthWorks and Bolton Launch Fragrance

January 24, 2019January 25, 2019

Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton...

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Mastercard Scores Camila Cabello Alliance

January 22, 2019February 22, 2019

Mastercard is collaborating with music artiste, Camila Cabello, to create unique experiences for cardholders under its Priceless platform. Mastercard has inked a deal with recording...

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Banyan Tree Joins Le Club Loyalty Programme

January 21, 2019February 24, 2019

Banyan Tree has been inducted into the Le Club AccorHotels loyalty programme, which extends to its hotel properties worldwide. Le Club AccorHotels has added Banyan...

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Campaigns Featured News

Skechers Delivers Second Limited-Edition Series

January 18, 2019March 5, 2019

For the Skechers D’Lites 3.0 limited-edition series, seven characters will be featured in various colourways. Five of the seven are brand new. Skechers has unveiled...

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Featured Marketing News

Pottery Barn Offers Whimsical Lift for Spring

January 17, 2019April 25, 2019

Pottery Barn has unveiled a collection of whimsical pieces with fashion duo, Emily Current and Meritt Elliott, to get all homes ready for spring.

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Campaigns Featured News

Guess and J Balvin Launch Vibras Collection

Joshua Hughes

January 14, 2019April 21, 2019

Guess and spring brand ambassador, J Balvin, have joined forces over the marque’s debut of a fashion collection for men and women.

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Campaigns Featured News Videos

Phu Nhuan Jewelry Carves True Love in Stone

December 31, 2018January 4, 2019

Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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Vuzix Does Augmented Reality with AccuWeather

December 31, 2018December 31, 2018

Vuzix and AccuWeather have forged a deal to bring interactive weather experiences to Blade Smart Glasses wearers across the globe. Smart glasses and augmented reality...

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UFC Lands PokerStars as Official Poker Partner