NHL Archives | World Branding Forum

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Lexus campaign is designed to celebrate, provoke and satisfy curiosity Can you see with your ears? What emotion fits in the palm of your hand?...

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Pepsi Spire Unveils Subway Surprise with Brent Burns

Joshua Hughes

December 30, 2016December 30, 2016

Exclusive to Canada, Pepsi Spire has partnered with NHL defenceman, Brent Burns, to delight fans in partnership with Subway Restaurants. NHL defenceman, Brent Burns, of...

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Featured Marketing News

Sparx Hockey Partners with NWHL and Thomas Vanek

Joshua Hughes

December 29, 2016December 29, 2016

Sparx Hockey has inked a deal with the National Women’s Hockey League as well as financial backing from NHL player, Thomas Vanek. Athletics brand, Sparx...

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Bridgestone Drives NHL Sports Sponsorship

Olivia Pearce

December 16, 2015December 16, 2015

The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...

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Featured Marketing News

Bauer Hockey Opens “Own The Moment” Hockey Retail Experience

Joshua Hughes

August 17, 2015August 17, 2015

Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...