Apple Archives | World Branding Forum

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The Apple releases boast enhanced camera systems, stereo speakers, power, and battery performance, among other key features. Apple has unveiled both the iPhone 7 and iPhone...

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Featured News Technology

Apple Introduces Organ Donor Registration to iPhone

Thomas Ng

July 8, 2016July 8, 2016

The new feature by Apple debuts in partnership with Donate Life America, with iPhone users now able to sign up as donors via mobile. Apple...

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Featured News Technology

Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...

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Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...

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Featured Industry News

Apple Pay Network Expands with Interac in Canada

Joshua Hughes

June 1, 2016June 1, 2016

Interac cardholders from BMO, Scotiabank, and TD can access Apple Pay on supported devices to make private contactless transactions. Interac, Canada's domestic debit network, has welcomed the...

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Featured News Technology

Apple Logs in at Union Square in San Francisco

Thomas Ng

May 27, 2016May 27, 2016

Union Square offers public Wi-Fi, a ‘green wall’ and regular acoustic performances, while powered by 100 percent renewable energy. Apple has launched a store on San...

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Featured News Technology

Apple Takes iOS Design and Development Accelerator to Bengaluru

Thomas Ng

May 24, 2016May 24, 2016

The facility provides support on Swift, the intuitive programming language to build apps for the iOS, Mac, Apple TV, and Apple Watch. Apple has rolled out...

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Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

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Branding Featured News

Apple Watch Could Pick Up with Time Study Shows

Olivia Pearce

April 21, 2016April 21, 2016

Like the Apple Watch, the survey determined that four percent own another type of smartwatch. The remaining 92% don’t own any. Four percent of users own...

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News Public Relations

Cohn & Wolfe Debuts Authentic 100 as Branding Report Card

Anisha Kapoor

April 19, 2016April 19, 2016

Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...

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Branding Campaigns Featured News Videos

Cookie Monster Steals over 3M Views for Apple’s iPhone 6s Timer Ad

Deborah Joy Peter

March 21, 2016March 24, 2016

Developed by TBWA/Media Arts Lab and released on 16 March 2016, the 60-second spot has already secured more than three million views Across a landscape...

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Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...