TikTok partners National PTA to support students and educators
P&G teams up with TikTok It Girl for the Distance Dance campaign
TikTok unveils Fun & Safe campaign to keep its community informed
Selena Gomez Explores Selling Rare Beauty, Worth Around $2 Billion
Selena Gomez, the acclaimed American actress and singer, is considering selling her cosmetics brand, Rare Beauty, potentially valued at $2 billion.
Watch Out for These Top 5 Advertising Red Flags That Cost You Big
An advertising red flag in campaign refers to a warning sign that suggests potential issues with the campaign. Avoiding advertising red flags is crucial.
Hartz Elevates Tina Le Lay to President & CEO and Dai Kageyama to VP of Marketing
Hartz has strengthened its leadership team by appointing Tina Le Lay to President and Chief Operating Officer and Dai Kageyama to Vice President of Marketing.
EU Fines Apple Over €1.8bn for Violating Streaming Rules: What You Need to Know
The Truth About Vice Media: Job Cuts & Website Shut Down
The digital media landscape faces another blow as Vice Media recently announced the closure of its website and staff reductions following its 2023 bankruptcy.
How to Master Visual Rhetoric in the Digital Era
Visual rhetoric refers to the strategic use of visual elements, such as images, graphics, and design, to communicate a message or persuade an audience.
How to Craft a Brand Story That Generates Profit
Consider brand storytelling a guiding compass for your marketing strategy; the outcome will be a brand that generates profits and resonates with your audience.
It’s Magic or Marketing? Unravelling the Psychology of Celebrity Endorsements
As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.