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Honest Beauty and Alba Get Real with #LetsBeHonest

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...
Calvin and Hobbes

AMU Rewards Readers with Calvin and Hobbes Social Campaign

Aptly themed the #ReadCalvinAndHobbes Campaign, the unique digital push celebrates three decades of ‘America’s Most Profound Comic Strip’ Andrews McMeel Universal has rolled out a...
Nissan Altima 2016

Nissan Revs Digital Engine for the All-New 2016 Altima

The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram Taking to social media, Nissan...
video

Business Wire Switches On the News with TV Debut

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...
video

Columbia Scales to Towering Heights with New Global Push

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast,...
Just For Me Logo

Just for Me Goes Social with Campaign featuring Milian

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...
video

Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...
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Under Armour Kicks-Off Pilot Global Football Push

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...
video

Honda Powers Dreams with All-New Paper Commercial

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...
Hearts On Fire campaign

Hearts On Fire Launches “Ignite Something” Brand Platform Targeting Millennial Consumers

Global Diamond Jewellery Brand Looks to Disrupt a Traditional Luxury Industry Hearts On Fire, who owns the trademark "The World's Most Perfectly Cut Diamond", has...
Cathay Pacific

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel Diversity in China

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...
Booking.com Time Out campaign

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

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Dolly Parton, Dollywood, Roller Coaster

Dolly Parton ‘excited’ to launch new roller coaster at Dollywood

The 76-year-old country star and entrepreneur, Dolly Parton, who opened the world-class amusement park, Dollywood, in her native Tennessee back in 1986, announced on...
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