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Hershey Take5

Hershey Catches Millennial-Led Break with #myTAKE5

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...
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Dove Flexes Men+Care Muscle with Twin Tie-Ups

The push is a fresh take on one of sports’ most iconic video properties to showcase caring moments that define men as champions Dove Men+Care...
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Wayfair Pushes Outdoor Exploration with Twin Spots

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...
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Virgin Hotels Heads to Chicago Campaign-Ready

Supporting the debut, the brand has rolled out a series of six animated videos based on cleverly-written online reviews from guests Hospitality group, Virgin Hotels, has launched its...
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Honda Switches to High Gear with Civic Debut

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...
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Lexus Makes Grand Entrance with Tweaked RX

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...
Rimmel London Rita Oravideo

Rimmel Begins Hunt for London Look with Rita Ora

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...
OMGB Campaign

Britain Launches Home of Amazing Moments in America

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...
Tommy Hilfiger Gigi Hadid

Tommy Hilfiger Prepares for Fall with Gigi Hadid

The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...
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WSL Cruises New Wave with Fresh Global Push

World Surf League has launched a brand campaign themed, ‘You Can’t Script This’, in support of the Billabong Pipe Masters of 2015 In conjunction with...
CyberLink Food Porn

CyberLink Serves Good Taste with Photography Campaign

The campaign comprises a contest and the release of a collection of food photography tips and tricks from Instagram icon, Alexa Mehraban Consumer multimedia software company,...
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Fruit of the Loom Fleeces Up the Professional Look

The push surrounding the launch is being supported with videos, posts, and real time engagement on Facebook, Twitter, and Instagram Leisurewear giant, Fruit of the Loom, has...

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Dolly Parton, Dollywood, Roller Coaster

Dolly Parton ‘excited’ to launch new roller coaster at Dollywood

The 76-year-old country star and entrepreneur, Dolly Parton, who opened the world-class amusement park, Dollywood, in her native Tennessee back in 1986, announced on...
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