Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...
The upgrade comes two years after Make History, the inaugural worldwide marketing push by Jim Beam for the iconic American brand. Jim Beam has introduced...
The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...
The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...
For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website. Amplifying focus towards its snacking...
[caption id="attachment_7531" align="aligncenter" width="861"] Pizza Hut's 'You're Bacon Me Crazy' spot starring Bobby Moynihan.[/caption] An integrated campaign by Pizza Hut titled You’re Bacon Me Crazy...
In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...
The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...
Dubbed the Piano edition, the launch follows the updates made to the Escalade Sky Captain whose re-imagination was unveiled last fall. Vehicle conversion company, Lexani...
The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...
Among the top 20 Authentic 100 brands gracing the list are Disney, Amazon, Apple, Samsung, Lego, Ford, Google, and Coca-Cola. Global communications agency, Cohn & Wolfe,...