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Activia launches "A to Z" campaign directed to Gen Z and Millennialsvideo

Activia launches “A to Z” campaign directed to Gen Z and Millennials

The ad unveils Activia's new US tagline, "Your Gut is Where it All Begins. Start with Activia" Activia is launching a new ad campaign titled...
video

Activia Tells Women that They Can with Rebrand

The Activia spot captures the determination of a few women when told they can’t—negative messages countered with confident assertions. Activia has created a new spot...
Lady in supermarket

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one...

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Lush to stop some social media until it’s ‘safer’

Lush said that they will be shutting down their Instagram, Facebook, TikTok and Snapchat pages. The new policy will be rolled out across all...
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