Weber Shandwick has hired communications veteran, Gary Sheffer, to serve as the agency’s Senior Corporate Strategist out of New York.
Weber Shandwick has named GE’s former Chief Communications Officer, Gary Sheffer, its Senior Corporate Strategist. He will work with the agency’s leadership team to offer clients counsel on corporate, executive reputation and engagement, cultural, and governance issues.
Prior to his retirement in 2015, he served as General Electric’s Vice President for Communications and Public Affairs for 13 years, and was responsible for the brand’s global external and internal communications including media relations, employee engagement, and public affairs.
Sheffer spent 16 years at the company. He was previously a press aide to two New York state governors. He began his career as a newspaper reporter and editor. He is a trustee of the Arthur W. Page Society, the premiere organisation for senior communications professionals, and is past chairman of the society.
The communications veteran also serves on the boards of the Institute for Public Relations, Arthur W. Page Center for Integrity in Public Communication, and GE-Reagan Foundation Scholarship Program. He will be based at the Weber Shandwick office in New York.
“Gary’s influence goes well beyond the work he’s done for GE. The example he’s set and the leadership he’s shown in advancing the PR profession as part of the several industry organisations he has been a part of is remarkable and admirable,” said Andy Polansky, CEO of Weber Shandwick.