Surkus has handed its public relations business to 5WPR, with the appointment now in effect. The firm has begun work on the account.
Surkus has named 5W Public Relations its agency of record. The client offers a mobile platform that connects events and venues with their ideal crowd. As a first move, the firm has created an extensive campaign which positions the company as an innovator of real experiences between everyday people and their cities.
The network’s services are designed to assist businesses in directly engaging with their intended audiences. Since 2015, it has been developing unique algorithms to both match brands with their target demographics and connect them with adventurists on the lookout for memorable encounters.
Over the two years it has been in operation, the collective has expanded to over 150,000 members, cultivated 35,000 social influencers, partnered with more than 750 businesses, and delivered matches in excess of 4,000 crowds.
“We are delighted to be working with a results-driven firm like 5WPR. As we continue to grow, we trust that this partnership will provide even greater support to our company, members, and clients alike,” said Stephen George, CEO of Surkus.