Ruder Finn Hires Mary Coyle for Media Strategy

At Ruder Finn, she will be responsible for heading media strategies around national publicity for the brand’s portfolio of clients.

Global communications network, Ruder Finn, has welcomed on board Mary Coyle who joins the firm in the dual capacity of Senior Vice President and Media Relations Strategist. She has been tasked with strengthening the deep media expertise within the group’s healthcare offering.

A 20-year public relations veteran, she has seen great success with in developing and executing outreach campaigns on behalf of corporate, government, and non-profit entities. The fresh hire has in the past held roles with Marina Maher Communications, Ogilvy PR, and MS&L Worldwide.

Her previous work has supported a variety of pharmaceutical, medical device, and consumer health clients. At Ruder Finn, Coyle will play an active role on the accounts team. She is responsible for heading media strategies around national publicity for each of the brand’s accounts.

She will collaborate with senior executives to raise their visibility via media, speaking engagements, and community outreach. The communications lead also has vast experience in various therapeutic areas including cardiovascular disease, diabetes, oncology, women’s-, and men’s heath.

“Mary brings tremendous value as someone who deeply understands the intersection of the health and consumer spaces, with an ability to make complex scientific and medical messaging digestible and relatable,” said Sally Barton, Head of U.S. Healthcare at Ruder Finn.