Ruder Finn Asia Expands PR Footprint with Engage

ruder finn ceo

Specialised in public affairs and government relations, Engage has a list of clients and services that complements the Ruder Finn portfolio.

Ruder Finn Asia has inked a deal with Engage, through which the brand will become the Philippine affiliate of the communications group’s comprehensive Asia Pacific network. The agreement allows the latter to tap into the former’s global circuit outside of the aforementioned market.

Engage is an agency specialised in public affairs and government relations consultancy, and has an extensive list of clients and services which complements the above PR giant’s portfolio. Both firms have been working together for many years to service clients across an expansive range of industries.

The alliance aims to expand the presence of both businesses in risk management. The new entrant will be able to leverage its partner’s regional network to access new markets. Meanwhile, Ruder Finn will take advantage of Engage’s firm ASEAN position to broaden its own market reach.

The two companies will continue to expand their offerings in crisis management, including RF’s unique and proprietary Social Media Issues product—Sonar—which will complement Engage’s own proprietary listening suite of tools and maximise abilities across the client-servicing sphere.

“With the rise of digital, growth of the services economy, and a renewed focus on transparency and accountability in the Philippines, the need for smart, strategic risk management support has become critical to companies at all levels,” said Kathy Bloomgarden (pictured), CEO of Ruder Finn.