Public relations group, Rogers & Cowan, has strengthened its offering with the appointment of Craig Greiwe as the head of its digital division.
Rogers & Cowan has appointed the company’s SVP, Craig Greiwe (pictured), to head the R&C Digital Group. A digital marketing division that complements the business’ traditional public relations work, the growing offering provides independent services to both its brand and talent clients.
The arm’s nucleus was formed with the acquisition of two agencies over the past 18 months. Major accounts include DreamWorks Animation Television, The Weinstein Company, Smith Global Media, McDonald’s SoCal, Keratin Complex as well as brands and celebrities across several industries.
Driven by three decades of collective brand development, audience strategy, social media, website development, email marketing, and digital media buying experience, the division is accompanied by an in-house creative unit specialised in the delivery of digital content creation for a wide array of clients.
Lauren Jones will spearhead R&C Studios in close collaboration with Holly Beverly, the agency’s Vice President of Marketing. Meanwhile, Nicole Wool and Courtney Allen have been tasked with overseeing the daily operations and activities directly involved with account and client management.
“The combined attributes of Craig, Nicole, and Lauren complement each other and function to elevate the firm’s digital innovation, content production as well as engagement and tune-in strategy. I am very excited to have them as part of the agency,” said Rich Davis, Chief Operating Officer at Rogers & Cowan.