Rocket Science Marketing & PR expands its public relations capabilities and client roster
One of Orange County’s (US) fastest-growing independent marketing and public relations agency is fueling-up in its mission of ‘launching brands daily’ with the addition of expanded staff and new clients. Rocket Science Marketing & PR, has announced a major expansion of its business, including the addition of new senior partners, Bob Ochsner and Collin Whitley, and national clients, including Dole Food Company and Saleen Automotive.
Dole, headquartered in Charlotte, N.C., has named Rocket Science as its public relations and blogger/influencer agency of record for its fresh products division. As the world’s largest provider of fresh fruits and vegetables, as well as a leading voice in plant-based nutritional education and advocacy, Dole will continue to rely on Ochsner and Whitley to support the brand with PR and blogger/influencer strategy, planning and execution, and to leverage the company’s multiyear nutritional alliance with The Walt Disney Company.
“Dole has been working with Ochsner and Whitley for close to a decade, and in our PR efforts considers them to be an extension of the brand,” said Bil Goldfield, Director, Corporate Communications at Dole Food Company. “We have had tremendous success with Bob and Collin and their joining with Rocket Science offers us other agency capabilities beyond PR. We look forward to continuing the relationship.”
Corona, California-based Saleen Automotive also appointed Rocket Science as its PR agency of record. The venerated high-performance automotive brand led by founder and CEO Steve Saleen is one of the most successful marques in GT racing history with a legacy of groundbreaking sports cars and supercars such as the S7 and Saleen S302 Mustang.
Rocket Science will lead Saleen’s ongoing communications efforts as the company expands globally, including a return to professional motorsports and the 2020 launch of the Saleen 1 – an original turbocharged mid-engined sports car designed and built by Saleen in California.
Rocket Science’s growth trajectory is propelled in part by the addition of Ochsner and Whitley as senior-level partners. As longtime PR and communications professionals in Orange County, both bring extensive in-house and agency experience with tourism, tech, automotive, fast food, fashion, and CPG brands such as Knott’s Berry Farm, LA County Fair, Suzuki Automotive & Motorcycles, Thermador appliances, Levi-Strauss, Hilton, DIRECTV, Kashi, Chicken of the Sea, California Avocados, Timberland, KFC, Wienerschnitzel and GenZe by Mahindra.
Founded in 2017 by veteran marketing leaders Michael Wheeler, Erin Gibbons, and Dan Nasitka, the agency is dedicated to “launching brands daily” through a strategic 360-degree approach including creative content, brand relationships, influencer marketing and integrated public relations.
Additional current clients include California Southern University, Lifescapes International, GenZe by Mahindra, Boys & Girls Clubs of Central Orange Coast, Pink Dust Cosmetics, Yoke Payments, and Fit-Line Global.