Publicis Communications Acquires The Herd Agency

publicis herd msl

Publicis Communications has moved to expand its capabilities in Australia with the takeover of specialist PR firm, The Herd Agency.

Publicis Communications has acquired The Herd Agency. The takeover enables the provision of newly expanded services to include strategy, corporate affairs, earned media, stakeholder relations, integrated campaigns, issues and crisis management, social media, and content marketing.

Founded in 1996 and one of Australia’s largest, the agency will be renamed Herd MSL, marking the launch of Publicis Groupe’s public relations arm, MSL, into the Australian market. The firm has a team of 55 specialists in the areas of public relations, social media, content as well as creative.

The business also boasts a strong track record in consumer lifestyle, government, technology, business-to-business, corporate, and integrated campaigns. Founder, Jamie Verco; CEO, Vanessa Liell; and agency heads, Katarina Farrell; Stuart Wragg; and Lewis Shields will help lead Herd MSL.

“The acquisition of The Herd Agency enables us to offer fully integrated public relations services for the first time. It couldn’t be timelier to expand our capabilities in ANZ. We are optimistic about the new opportunities this will bring,” said Michael Rebelo, CEO of Publicis Communications ANZ.