Ogilvy PR has appointed Aleena Abrahamian to the role of Executive Vice President, Digital Content & Social for its West Coast business.
Ogilvy PR has named new hire, Aleena Abrahamian (pictured), EVP, Digital Content & Social for the agency’s West Coast business. Also part of the North American leadership team, she will be based in San Francisco and head the firm’s holistic approach to integrated and strategic planning.
Other key responsibilities include executing creative digital and social strategy as well as storytelling on behalf of clients and across the network. In her new capacity, she reports directly to Dan La Russo, who is Managing Director of the group’s San Francisco and Denver offices.
Abrahamian returns to the agency side after six months at Athleta as a contract marketing director, where she led content strategy across social, web, and influencers. A former SVP at VaynerMedia, she has serviced accounts such as L’Oreal, Levis, Starbucks, Del Monte, FOX and more.
“Aleena has the perfect blend of brand and agency experience. She is exactly the kind of forward-thinking leader needed to support our ever-evolving content and social offering in the West Coast and beyond,” said Kathy Baird, Managing Director, Content & Social at Ogilvy North America.
Ogilvy PR West runs four full-service operations across Los Angeles, Sacramento, San Francisco, and Denver.