Hair styling solutions provider, NuMe, has handed its public relations account to 5WPR, officially naming the firm its agency of record.
NuMe has awarded its public relations business to 5WPR. The account win will see the communications agency execute a comprehensive programme designed to position the label as an innovator in the beauty space and introduce its new releases to the market.
Founded in 2011, the hair styling solutions provider is specialised in the delivery of salon-quality tools. Its offerings use 100 percent tourmaline ceramic materials and floating plates, alongside negative ion and far infrared technology for optimum results.
From curling wands to straighteners to blow dryers and haircare remedies, the brand offers over 200 styling tools based on the latest in fashion trends, colours, and styles. Focused on meeting the needs of a diverse clientele, the brand prides itself on creating unique looks.
“I couldn’t be more thrilled about working with 5WPR to spearhead the new age of our passionately developed line of innovative styling tools and hair products,” said Sabrina Maren, Founder of NuMe. The group was named 2017 Brand of the Year at the third annual Hollywood Beauty Awards.
The accolade was celebrated with YouTube sensations, Christen Dominique and Laura Lee, who continue to support the business online. Both influencers share personal tips and give tutorials to millions of followers across the social media sphere.