Japan’s All Nippon Airways Appoints Hill+Knowlton

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Hill+Knowlton has been selected as the firm that handles the US-focused push by All Nippon Airways, which is currently underway.

Following a competitive pitch, All Nippon Airways has picked Hill+Knowlton to launch its first United States focused campaign. Meanwhile, playlists inspired by Japanese culture will be made available to travel enthusiasts through a strategic collaboration with Spotify.

To be led out of the New York office, Molly O’Neill, EVP and Head of the agency’s marketing communications practice, and Marvin Singleton, EVP and Head of the firm’s Dallas office, will activate a three-part influencer programme, including the partnership with Spotify.

The influencer programme is a one-year digital project which has kicked off with a video to introduce the push. Via Hill+Knowlton research arm, Research Data+Insights, and its media software, Sherlock+, the team will produce a strategy to increase reach among American travellers.

Additionally, Group SJR has been engaged to lead the effort’s microsite design and development. Travellers are able to book their own ANA experience here or learn more about the Welcome to Experience Class initiative as All Nippon Airways reveals more details in the coming weeks.

“As we continue to grow, it is imperative that American choose us as their first choice for trans-Pacific travel. We needed a partner that was innovative and able to rise to the challenge. We found this in Hill+Knowlton,” said Tadashi Matsushita, Head of PR & Communications, Americas at ANA.