The MWWPR platform serves a specialty focus within the brand’s Corporate Reputation practice led by Executive Vice President, Carreen Winters
MWWPR has launched HerVoice, a proprietary practice focused on serving the unique needs of female leaders as they establish their internal and external profiles. The platform will serve as a specialty focus within the brand’s Corporate Reputation practice led by Executive Vice President, Carreen Winters.
The approach is based on the group’s three decades of experience working with female leaders and EquityBuilder methodology, which creates CEO programmes to enhance a company’s reputation among stakeholders. The aforementioned offering spans multiple professional areas.
The said mix entails communications and social strategy, platform and message development, media training and programme implementation services for women in leadership roles at companies across industries, and at all stages of the leadership lifecycle—from new CEO appointments to legacy building.
MWWPR also offers HerVoice Launchpad, a proprietary programming tool for the first 100 days. It is designed to help new leaders establish their profiles and make an immediate impact. In addition, the firm has developed a customised media and message training module for women at the highest levels of leadership.
“Accomplished women want to avoid being the Pink Collar CEO, and want to leverage the opportunities that their unique perspective offers. HerVoice helps leaders find that balance in a way that enhances their personal profiles, advances their company’s narrative, and elevates their reputation,” said Winters.