Hill+Knowlton Appoints Creative Director for Canada

May will help Hill+Knowlton clients push boundaries and curate content to reach targeted audiences in the B2B and B2C spaces.

Public relations group, Hill+Knowlton, has named Matthew May (pictured) Canada’s National Creative Director. He has been charged with leading ideation to complement the agency’s growing creative team and offer clients access to best-in-class digital media production, design, content, and buying.

The move supports the firm’s ability to integrate seamlessly with traditional public relations and government affairs expertise. Working in concert with its Research+Measurement arm, his team will develop programmes designed to create buzz, foster engaged conversation, and generate real results.

From advocacy campaigns and cause marketing to product launches and tourism, May’s experience will help clients push boundaries and curate rich content to reach targeted audiences in both the B2B and B2C spaces. The fresh hire is set to operate out of the Hill+Knowlton office in Toronto.

He majored in visual communication at UK’s Ravensbourne College of Design & Communication. He brings with him nearly 20 years of experience at digital and advertising agencies on two continents, working with global brands like Virgin Group of Companies, General Motors, and Energizer.

“Stack a team comprised of copywriters, web developers, ad buyers, UX experts, graphic designers, and content strategists under someone with Matthew’s keen attention to detail and appreciation for authenticity in the digital landscape, and you create a one-stop powerhouse for clients,” said Joseph Peters, Chief Strategy Officer at Hill+Knowlton.