Walt & Company Chosen to Provide Communications Strategy, Product Launch Campaigns, Media and Analyst Relations, and Other Communications Services for EquiFi
EquiFi, a C Corp with a Public Benefit Corporation designation, is a Silicon Valley based financial technology start-up that has developed the Equity Funding Instrument.
The EFI is an alternative financing instrument that provides new home buyers with the ability to benefit from an equity co-investment in the purchase of their home, and offers existing homeowners a new channel to access the existing equity in their homes, liberating them from traditional debt-based solutions.
“From millennials to seniors, homeownership is generally the most important component of their financial security. We created the EFI to help people better understand their relationship with debt and wealth accumulation.
“We selected Walt & Company as our PR and social media partner based on its proven ability to develop programmes that reach and influence consumers. In the expanding and highly competitive fin-tech marketplace, working with this agency will help EquiFi standout and be heard,” said David Shapiro, EquiFi’s founder and Chief Executive Officer.
The public relations agency will be providing EquiFi with a range of communications services, including communications strategy, product launch campaigns, media and analyst relations, industry leadership positioning, and partner/customer relations.
“EquiFi’s unique market approach and machine-based technology platform makes for a compelling story across a wide range of financial and consumer channels. In addition, it is part of a larger story in the exploding fin-tech marketplace. We look forward to working closely with EquiFi on the upcoming launch and support of the EFI,” said Robert Walt, President of Walt & Company.