Following the acquisition, the brand will join the B-M network as a full member and be re-named Effect Burson-Marsteller.
Burson-Marsteller is set to acquire a majority stake in communications firm, Effect PR. Headquartered in Istanbul, the outfit has served has the former’s exclusive affiliate partner in Turkey since 2012. Following the acquisition, the brand will join the B-M network as a full member and be re-named Effect Burson-Marsteller.
“Our clients have become more international than ever. Sharing knowledge on best practices is extremely important for us. The ability to work more closely with this outstanding global network will benefit our clients,” said Gonca Karakas (pictured), Founder and CEO of Effect Burson-Marsteller.
According to Donald A. Baer, Worldwide Chair and CEO, the move underscores that Turkey is a critical market for B-M’s global growth. He added that the newly established entity will see the group continue to offer its clients business-building opportunities across major markets globally.
“Effect PR has rapidly expanded its work with major Turkish and international brands, thanks to Gonca and her dynamic team. I am confident that with Effect Burson-Marsteller, we will continue to grow a strong offering and client base in EMEA,” said Jeremy Galbraith, EMEA CEO and Global Chief Strategy Officer of B-M.