The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...
The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...
Via the said canvas, users can build personalised galleries featuring original digital artwork on high-quality extended-use display screens Digital art platform provider, Blackdove, has partnered with...
The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...
The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...
Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...
The platform will allow consumers to catch the 2015 Fall Hilfiger Collection runway show in three-dimensional 360-degree virtual reality Tommy Hilfiger is set to introduce a virtual reality...
The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...
The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...
The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...
The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...
The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...