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China UnionPay Launches Largest Fashion O2O Campaign

October 10, 2014

The first major campaign will be conducted in partnership with the Woolmark Company.

In response to the rapid growth of online shopping in China, particularly in the fashion apparel segment, China UnionPay, the largest bank card issuer in China, has launched a tailored O2O (Online to Offline) marketing campaign to support fashion retailers.

The China UnionPay O2O Fashion campaign is specifically designed to support the business of traditional “bricks and mortar” fashion retailers across China. This campaign will drive customer traffic, generated from extensive online marketing and traditional media activities, to the physical stores of participating brands.

China UnionPay has allocated a substantial marketing and media budget to support and promote brands that participate. The supporting media campaign will integrate the power of social media, direct digital promotion, online PR and print advertising campaigns, with all messaging targeted to the China UnionPay cardholder base. The intake of fashion brands for upcoming campaigns is now underway, to be eligible, brands need to have an existing retail presence in China. Participating brands simply provide a selection of promotional offers that will be presented to China UnionPay cardholders via the supporting media campaign. Two of the most successful menswear brands in China, Youngor and Red Collar, have already committed to the China UnionPay O2O campaign. These two brands are currently running a series of offers around Australian Merino Wool clothing.

The first major campaign will be conducted in partnership with the Woolmark Company. This campaign will focus on the promotion of woolen garments within the collections of participating brands and will launch on December 1st, 2014.

Data Driven Marketing Asia (DDMA) is responsible for coordinating the entry of brands into this special campaign. “Over 100 million Chinese fashion consumers per month will be exposed to the message of participating fashion brands,” said Sam Mulligan, Director of DDMA. “It is a huge opportunity for brands that already have a physical presence in China to market themselves directly to the China UnionPay card base, in a highly efficient and low cost manner,” Mulligan added.

Registration of brands for the December 1st campaign will close on October 17th. There are currently limited spaces for brands available. Interested brands are encouraged to register their interest on www.China-O2O-Fashion.com.

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Joshua Hughes

October 9, 2014

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and creative agency Spark44. The technology provider won top honour in the category titled “IAB Rising Stars Digital Video Ads” for Tools, Tactics, and Platforms.

The pioneering automotive campaign immerses viewers in an interactive video landscape that layers on top of standard pre-roll. While the viewer is watching the video unit, an animated Jaguar F-Type moves across the screen as a call to action that invites the consumer to explore the car and the road ahead.

Once the viewer rolls over the call to action, the image magnifies the car on the open road and a slate closely replicates the Jaguar website where users can explore and build Jaguars. Exploring the exterior and interior of the Jaguar F-Type allows the consumer to experience a 360-degree view, all within the ad unit. As the car rotates in the slate, car features are explained below the car.

Another option offers the viewer to take the wheel, “step” or press on the gas pedal and experience the Jaguar accelerate in real time. A final, sales focused, call to action within the slate beckons viewers to take “Their Turn” and interact with the new F-Type on the Jaguar website.

“Innovid was the perfect platform to challenge our audience to take their turn in the new F-Type. It felt like the next best thing to a real test-drive, enticing them to find out more,” said Pete Harle, UK Creative Director of Spark44.

Zvika Netter, CEO of Innovid added, “As interactive video advertising becomes a more important part of brands’ strategies, it is an honour to be selected as the gold winner by the IAB panel that includes chief leading executives from brands, creative and media agencies. It is a testament that merging innovative features into a TV ad that includes stunning creative and an interactive experience drives great results.”

To view other winners, click here.

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Thomas Ng

October 6, 2014

Kantar Media, the audience measurement company, recently unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement.

Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October.

The new tool, bringing together geofiltered UK Twitter data with the audience research expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television.

Kantar Twitter TV Ratings will include new metrics that have never been available before in the UK including unique authors (people Tweeting) and their affinity to brands, channels and programmes; unique audience – using data only available to Kantar Media they are able to measure the number of individuals who viewed Tweets related to individual programmes/shows; and impressions – the total number of times that a Tweet or Retweet has been seen about a particular programme.

This is in addition to existing metrics such as the number of Tweets and Retweets about a programme before, during and after transmission; and the average Tweets per minute and the highest volume of Tweets per minute ascribed to the programme in question.

Andy Brown, Global CEO and Chairman of Kantar Media, said, “The launch of the first official Twitter TV metrics in the UK gives the broadcast industry official insight for social TV engagement to complement the BARB gold-standard TV measurement currency. Using the Kantar Twitter TV Ratings, broadcasters, planners and advertisers will be able to assess programmes and series, plan programme promotions more effectively and assist media buyers and sellers to integrate social data more comprehensively into the TV component of their media mix.”

In addition to these new metrics, Kantar Media has also developed an intuitive dashboard, Instar Social, that broadcasters, media agencies and advertisers can use to view and analyse data alongside their existing TV analysis tools. Instar Social will include a live, real-time leaderboard, providing a snapshot of the top Tweeted programmes as they happen, with the ability to drill down and view actual content of the Tweets in real-time.

Further enhancements scheduled for release include trending topics that are driven by a programme, integration of BARB gold-standard ratings data into the dashboard enabling data overlays, as well as API data feeds.

Kantar Media provides critical information that helps clients make better decisions about communications. Working with the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry, their services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media.

As a global house of expertise in media and marketing information, Kantar Media provides its clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. They currently work with 22,000 companies tracking over 4 million brands in 50 countries.

35% of US Shoppers Make Purchases on Mobile Devices

Thomas Ng

October 6, 2014

Study shows 15% of shoppers said that typically only a “couple of minutes” passed between discovering a product (on their mobile device) and purchase. Link to download the study at the bottom.

An ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research shows that in just two years, shoppers in the United States using mobile devices to make purchases has increased by 10 percent (from 25 percent in 2012). Increased mobile purchasing by Hispanics (+11 percent YOY), Asian-Americans (+10 percent YOY), and the 15–34 and 35–49 age brackets (+10 percent and +12 percent YOY, respectively) were largely responsible for this increase.

“Shoppers of all ages and demographics are using their mobile phones in stores and to make purchases. Marketers should consider not whether their target uses mobile, but how their target uses mobile,” said Craig Elston, SVP of Insight & Strategy at The Integer Group.

In addition to becoming more prevalent as a purchase channel, the use of mobile is expediting the shopping process. The study shows 15 percent of shoppers said that typically only a “couple of minutes” passed between discovering a product (on their mobile device) and purchase. Males were more likely than females (17 percent and 13 percent, respectively) to make these quick-turn purchases, and mobile-savvy Hispanics reported the shortest time mobile shopping (47 percent of purchases were made within a few hours of product discovery).

Marketers should consider not whether their target uses mobile, but how their target uses mobile

This acceleration of purchase is indicative of what shoppers look for when using their mobile devices in store or for purchase: information and convenience. In-store shoppers use their mobile devices to compare prices (39 percent) and look up product reviews (25 percent). This mirrors their priorities for shopping on their smartphones: spending as little as possible (55 percent) and finding the best-quality items (49 percent).

Additional findings from the Digital/Mobile issue of The Checkout include:

60 percent of shoppers have never purchased baby products online and say they never will.
47 percent of shoppers have never purchased food or beverage products online.
Fewer than one in 10 shoppers will download a retailer’s app.
Despite the fact that 34 percent of shoppers make a list on their mobile phones prior to shopping, only 8 percent of shoppers do so using a retailer’s list-making tool.

The Integer Group is one of the world’s largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. It has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, North and South America.

For more information on digital and mobile shopping behaviours, download the full study.

Ogilvy & Mather Wins CLIO Network of the Year for Third Year in a Row

Joshua Hughes

October 2, 2014

Ogilvy & Mather British Airways campaign

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards.

This is the third consecutive year O&M has taken top honours at the CLIOS for outstanding work and success on behalf of its clients.

O&M’s awards cache included two Grand CLIOS for client British Airways for the “Magic of Flying” campaign that was recognised in both the Innovative Media and Out of Home categories. bit.ly/Clios

Worldwide Chief Creative Officer Tham Khai Meng said, “This is a direct result of Pervasive Creativity and the bravery of our people and our clients working on our brands around the world. We are honoured and we thank everyone who made this win possible.”

Ogilvy’s 2014 body of winning work included 132 recognized entries with 2 Grand, 15 Gold, 33 Silver, 36 Bronze, and 46 Shortlists from across the world and across multiple categories such as Engagement, Design, Public Relations, Innovative Media, Digital/Social, Out of Home, Film, Print, Direct, Content and Contact, Audio, Integration and Branded Entertainment.

The CLIO Awards is one of the world’s most recognized international awards competitions for advertising, design, digital and communication.

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013.

The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications.

O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company.

Amazon Tops UK Digital Customer Experience Study

Thomas Ng

October 1, 2014

Amazon, Debenhams and Marks and Spencer logos

Online giant Amazon has topped the latest eChannel Retail Benchmark report.

The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to making a purchase – as well as everything in between, assessing the entire end-to end customer experience across key digital channels – including websites, mobile sites and apps.

Amazon top the benchmark study thanks to their core multichannel functionality, especially across the search and purchase sections of the customer journey. Consumers particularly liked their accurate and fast predictive text on keyword search, extensive integrated customer reviews on product pages and their one-click purchase functionality – available on all three of their digital channels.

Department store Debenhams came a close second thanks to their recent site design re-fresh. Their new homepage is cleaner, fresher and tidier whilst still maintaining their clear Debenhams branding. One surveyor commented on the “stylish and professional” look of the homepage, while others thought that the site was “attractive and easily recognisable,” encouraging them to explore further.

Marks & Spencer’s overall multichannel digital customer experience has slipped following their site re-launch earlier in the year, scoring poorly in both the first impressions and checkout stages of the customer journey – two key areas where changes were made as part of the sites development.

Derek Eccleston, Commercial Director at eDigitalResearch, comments, “Amazon have long led the field with their multichannel customer experience, introducing ideas such as predictive search text and one-click purchases. While they still don’t lead the way when it comes to design or first impressions, Amazon clearly understand their customers – they know that people are often wanting to make purchase quickly and their digital channels more than deliver on this front.

“Instead, when it comes to department stores, customers are looking for an engaging brand experience where they feel inspired. This is clearly the motivation behind Marks & Spencer‘s recent website refresh, with an emphasis on content and features. However, earlier in the year, we found that high street retailers need to combine a great experience with excellent functionality across channels, something that Marks & Spencer lacks and is probably a key driver behind their recent drop in online sales.”

As in previous benchmarks, the results also found that having a consistent customer experience across channels will keep customers returning – those that shop regularly with brands notice if a feature is missing when shopping via their mobile. However, the challenge remains in optimising all features effectively without overcrowding or cluttering mobile sites or apps.

Download the eChannel Retail Benchmark results, including full league tables, by completing the short registration survey: https://edigitalsurvey.com/survey/enter/s/ESV-276024209

Dunkin’ Donuts Gives Out Free Coffee on its Global Coffee Day Celebration

Anisha Kapoor

September 29, 2014

Guests at participating Dunkin‘ Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin‘ Coffee restaurants in Spain, can enjoy a free small hot or iced coffee with any food purchase.

Dunkin' Donuts Hot Logo Dunkin’ Donuts, is offering a special deal for coffee lovers across Europe today. Participating Dunkin‘ Donuts restaurants across the region will offer guests a free small hot or iced coffee with any food purchase in honour of the brand’s first Global Coffee Day celebration.

“National Coffee Day has always been one of our favourite days in the U.S., which is why we are so excited to be celebrating our first Global Coffee Day at our restaurants worldwide,” said John Costello, President, Global Marketing and Innovation, Dunkin‘ Brands. “Our coffee helps to keep our guests running all day long and brings joy to customers at Dunkin‘ Donuts restaurants around the world every day. We hope our guests across Europe enjoy this special offer on September 29.”

For three years running, Dunkin‘ Donuts has celebrated National Coffee Day in the United States by treating guests to various special offers nationwide. This year marks the first time Dunkin‘ Donuts is extending this promotion globally and thanking fans worldwide for their loyalty and support of the Dunkin‘ Donuts brand. Guests at participating Dunkin‘ Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin‘ Coffee restaurants in Spain, can enjoy a free small hot or iced coffee with any food purchase while supplies last.

Dunkin‘ Donuts has been a coffee leader for more than 60 years and sold approximately 1.8 billion cups of coffee globally in 2013. The brand’s name originated from the idea of pairing delicious, high-quality coffee and donuts, as people enjoyed dunking, or dipping, their donuts into their coffee, inspiring the name Dunkin‘ Donuts.

Dunkin‘ Donuts uses 100% Arabica coffee beans for its Original Blend, and the company’s coffee specifications are recognised by the industry as a superior grade of coffee. Dunkin‘ Donuts restaurants across Europe offer an extensive variety of hot and iced coffee choices, including flavours such as Original Blend, Hazelnut and French Vanilla. The brand also offers cappuccinos, espressos and lattes.

Etihad Airways Unveils New Livery On First A380 Aircraft

Olivia Pearce

September 28, 2014

Etihad Airways, the national airline of the United Arab Emirates (UAE), has unveiled a stunning new livery design which will be introduced across its fleet.

Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.

The result is a striking and unique livery design which will present Etihad Airways as the airline of a progressive and innovative cultural hub, firmly rooted in its rich history.

The new livery was unveiled last week as Etihad Airways’ first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany.

James Hogan, President and Chief Executive Officer, Etihad Airways said, “Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside. The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to.”

The design pattern named ‘Facets of Abu Dhabi‘ uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of Liwa to the lighter colours seen in the Northern Emirates. The design development involved researching design options amongst Emiratis and international travellers to help select the final ‘winning’ livery.

The UAE national emblem is given prominence along the fuselage next to the Etihad name and the national flag is respectfully featured forward near the cockpit.

The design pattern is also a key feature of the new cabin interiors being introduced on Etihad Airways’ Airbus A380 and Boeing 787 aircraft, and is being rolled out across the airline’s corporate branding – from advertising to brochures to premium lounges.

Peter Knapp, Global Creative Officer of Landor Associates, said: “Etihad Airways is undoubtedly a leading airline on the international stage and this new livery is a real step change in the industry. I believe there will be nothing like it on any apron in the world. It tells the remarkable story of this region and of Abu Dhabi’s past, present and future, providing a narrative for an innovative airline brand. We used the ambient geometry present in the architecture and culture of the emirate and reinterpreted it with a sense of Arabian modernism which has become synonymous with Etihad and Abu Dhabi itself.”

The entire Etihad Airways fleet of more than 100 aircraft, as well as those to be delivered, will be painted in the new livery during the next three years ensuring that the Facets of Abu Dhabi is seen across the world. Etihad Airways will take delivery of seven wide-bodied aircraft in 2015 – four A380s and three Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s.

Etihad Airways, which celebrated its tenth anniversary in 2013, has introduced unique liveries on several of its aircraft to mark special events and occasions.

These include an Airbus A340 and A320 in Formula 1 livery to celebrate the Formula 1 Etihad Airways Abu Dhabi Grand Prix. The airline also flies a Manchester City FC Airbus A330 painted in the Premier League club’s sky-blue colours with the name and crest clearly visible on both sides of the aircraft.

Etihad Airways’ first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow from 27 December 2014. The two subsequent deliveries of the A380 in early 2015 will also service the route, making it a triple daily A380 operation.

Later in 2015, A380s will operate to Sydney and New York as Etihad Airways receives its fourth and fifth aircraft. The airline has currently 10 of the giant double-decker airliners on firm order.

The Etihad Airways A380 is set to transform luxury air travel with The Residence by Etihad, which features a living room, separate double bedroom and ensuite shower room, making it the first three-room luxury suite in history of commercial aviation.

The Residence by Etihad, located on the forward upper deck of the A380, can accommodate one or two guests who will also have a personal Butler trained by the Savoy Butler Academy in London.

Etihad Airways’ A380 will also feature new First Apartments, which are fully private suites with a separate reclining lounge seat and full-length bed; as well as the new Business Studio and Economy Smart Seat.

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014

Coca-Cola released a video that has received over two million likes in just two weeks.

Filmed in the Philippines in Tagalog with subtitles, the heart-warming video starts by asking “Who are the people you say thank you to everyday?”

According to the brand, “Every day, there are people who make our lives happier. Never does a day go by that we don’t thank them, yet we don’t even know their name. Coca-Cola believes that it is time for us to know them better.”

On Friday, September 12, Coca-Cola surprised the world with a heartwarming, eye-opening video: The Happiest Thank You. It documents the real reactions of people, who are usually called by generic names like “Ate”, “Kuya”, “Totoy” and “Boss”, and they were treated with an unexpected token of gratitude, as people finally thanked them by their real names and were given a Coke bottle with their name printed on it.

They added: “Indeed, The Happiest Thank You has given a deeper and more significant meaning to its much-acclaimed Share A Coke campaign. It hopes to inspire each and every one of us to start showing our appreciation in a more personal way. Even the people we’re always with, like our office-mates and friends, would surely smile when we thank them personally. After all, the thank you that makes us happiest is the one with our name.”

Directed by: Paolo Villaluna
Agency: McCann Worldgroup Phils., Inc.
Client: Coca-Cola Far East Limited

https://www.youtube.com/watch?v=H9LGBBWTGgk

Blackglama launches new ad campaign featuring supermodel Hilary Rhoda

Olivia Pearce

September 27, 2014

Blackglama ad featuring supermodel Hilary Rhoda

Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities.

Since the campaign’s inception four decades ago, Blackglama has featured some of the world’s most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 campaign, Blackglama has shifted away from entertainers toward models to highlight Blackglama’s fashion aesthetic.

The new campaign features supermodel Hilary Rhoda. “Hilary exudes a sensibility that feels at once glamorous and avant-garde,” said Joe Morelli, CEO of Blackglama.

Hilary embodies luxury and desirability in the Autumn 2014 campaign, which was conceived by New York-based advertising and branding agency Laspata DeCaro. Photographer Rocco Laspata captured her in an environment inspired by the film “The Fountainhead”, interpreted with vibrant jewel tones replete with cubist elements and upholstered walls in a kaleidoscope of dazzling colour, created by set and production designer Viki Rutsch at Milk Studios. The Blackglama collection this season, with its modernist, 1960’s aesthetic, is dramatically juxtaposed within the visual tableau.

The ads will run in U.S. national print outlets, including November and December issues of Vogue, Vanity Fair, W, Harper’s Bazaar, and Town & Country, as well as international print and online outlets.

Credits

Branding agency: Laspata DeCaro

Photographer: Rocco Laspata

Creative Direction: Charles DeCaro

Model: Hilary Rhoda

Hair: Jimmy Paul

Makeup: Brigitte Reiss-Anderson

KLM’s Lost and Found Service Video Goes Viral

Olivia Pearce

September 26, 2014

The Dutch airline’s video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views in just a few days.

Continue

Grey Goose Vodka partners with Virgin Galactic

Anisha Kapoor

September 23, 2014

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content, experiential events, limited editions and consumer retail engagement.

Grey Goose, one of the world’s leading super premium vodka, today announced its official partnership with Virgin Galactic, the world’s first commercial passenger flight into space. The partnership was revealed by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Global Category Director Premium White Spirits Ben Farlow and Grey Goose creator and Maître de Chai François Thibault, at the Rose Space Center and Planetarium in New York.

As part of the evening, Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group. A panel of disruptive minds in the travel industry will debate “The Future of Travel: Are We Moving Fast Enough?”

This event marks the beginning of a partnership between the two iconic brands that goes beyond solely sharing a philosophy. As Virgin Galactic welcomes the first commercial passengers into space, Grey Goose will bring this space journey to life through a range of out-of-this-world experiences, exclusive content and a series of limited edition promotions. This will be complemented with exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, exceptional signature cocktails will toast the new era of space travel planned for 2015.

Both Grey Goose and Virgin Galactic were created by visionaries who possess the determination to act on their beliefs, seeing possibilities where others did not. François Thibault believed he could revolutionise vodka by applying his skills of a traditionally trained cognac Maître de Chai. Using only the finest ingredients François Thibault crafted a luxury vodka, built from the ground up through a field to bottle process that celebrates the quality of its ingredients versus neutrality. François Thibault pioneered a unique process that brings out the naturally superior characteristics and taste of the fresh ingredients, one radically different than traditional methods of distillation that strip vodka of its flavour. By combining soft winter wheat from Picardie with spring water from Gensac-La-Pallue, naturally filtered through limestone, combined with this unique distillation process, he created Grey Goose.

“This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground,” says François Thibault.

Sir Richard Branson embodies the ‘Fly Beyond’ spirit at the heart of the Grey Goose vodka brand. A globally recognised entrepreneur who is both a pioneer and visionary in his own right, Sir Richard has defied expectations by constantly pushing boundaries and achieving unimaginable success from humble beginnings. Since 2008, Grey Goose has recognised and celebrated this kindred spirit in Sir Richard and the Virgin brand. First, featuring Sir Richard in the acclaimed television series, Iconoclasts, that showcases innovators and visionaries, produced by Grey Goose Entertainment. Most recently with the creation of the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow Airport, which elevates the travel experience to new heights. Now, by pioneering the first commercial passenger flights into space with the world’s first spaceline, Virgin Galactic, Sir Richard is at the forefront of a groundbreaking new travel experience that few believed possible.

“We are delighted that Grey Goose is joining us as a partner on our incredible journey. This evening of disruptiveand rich debate about the future of travel, a wonderful celebration of human achievement, is at the heart of the Virgin Galactic Grey Goose partnership. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow,” says Branson.

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The first major campaign will be conducted in partnership with the Woolmark Company.

Kantar Media, the audience measurement company, recently unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement.

Study shows 15% of shoppers said that typically only a “couple of minutes” passed between discovering a product (on their mobile device) and purchase. Link to download the study at the bottom.

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards.

Online giant Amazon has topped the latest eChannel Retail Benchmark report.

Guests at participating Dunkin‘ Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin‘ Coffee restaurants in Spain, can enjoy a free small hot or iced coffee with any food purchase.

Etihad Airways, the national airline of the United Arab Emirates (UAE), has unveiled a stunning new livery design which will be introduced across its fleet.

Coca-Cola released a video that has received over two million likes in just two weeks.

Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities.

The Dutch airline’s video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views in just a few days.

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content, experiential events, limited editions and consumer retail engagement.

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