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DeWalt Matt Kenseth

DeWalt Expands Matt Kenseth’s Motorsports Sponsorship

The partnership between DeWalt and Joe Gibbs Racing will see the sponsorship of driver, Matt Kenseth,broadened to include more races. DeWalt has expanded its partnership with...
SC Johnson Babyganics

SC Johnson Unveils Plans for Babyganics Takeover

The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings.  SC Johnson has...
Mars Alibaba

Mars Unwraps Partnership with Alibaba for China

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

Unilever Jazzes Up Latino-Style with #100PorCientoTu

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...
Wayfair Three Posts

Wayfair Brings Comfort Home with New Releases

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...
News Corp Unruly Logo

News Corp Logs On with Unruly to Grow Digital Business

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to...
Beth Balsam Hill+Knowlton Strategies

Beth Balsam to Join Hill+Knowlton Strategies as U.S. CEO

Hill+Knowlton Strategies has announced that Beth Balsam will be joining the firm this autumn as President and CEO of its U.S. operations. The award-winning...
Cannes Lions Closing

Cannes Lions and Ketchum Announce Winners of 2015 Young Lions Marketers Competition

Teams from the United Kingdom, Dominican Republic and Turkey Win Top Honours Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the...
Effie Effectiveness Index 2015

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz...

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network...

Shocase Celebrates the Players Behind the Best Big Game Commercials

Social Network Credits the Teams behind the Ads; Invites Additional Collaborators to Get Recognised The Seahawks and Patriots won’t be the only teams on display...


Dolly Parton, Dollywood, Roller Coaster

Dolly Parton ‘excited’ to launch new roller coaster at Dollywood

The 76-year-old country star and entrepreneur, Dolly Parton, who opened the world-class amusement park, Dollywood, in her native Tennessee back in 1986, announced on...
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