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MasterCard Gwen Stefani Campaign

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...
Nissan Super Bowl

Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy

Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015. Nissan...
Old Spice Dadsong Still

Old Spice Debuts “Dadsong” Holiday Ad

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...
7up launches new global campaign

7up Launches New Global Campaign Celebrating Up & Coming Originals

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more...
Thomas Cook Lakeside Concept Store

Thomas Cook launches first ever Group-Wide Marketing Campaign

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...
DHL Delivery

DHL Rebrands DHL Global Mail in the Americas

DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company...
David Croft to host the World Branding Awards

David Croft to Host the World Branding Awards

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...
Twitter NYSE Wall Street

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...
Mobile shopping

35% of US Shoppers Make Purchases on Mobile Devices

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase....
Amazon, Debenhams and Marks and Spencer logos

Amazon Tops UK Digital Customer Experience Study

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

World Branding Awards Partners With PR Newswire

LONDON, July 1, 2014 -- The World Branding Awards has signed a partnership agreement with PR Newswire, to provide news distribution services for the...


Hobbycraft, retail, retailer, profits, new stores, uk

Hobbycraft to open three new stores

New Hobbycraft sites will be in Biggleswade, Bedfordshire; Southend in Essex; and Bromborough on Merseyside and will create 40 new retail jobs. The chain said...
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