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MasterCard and Gwen Stefani Join Forces to Surprise Cardholders
Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises
Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...
Nissan Returns to Super Bowl to Maximize “Big Moments” Marketing Strategy
Nissan has announced that it will join the starting lineup of advertisers for NBC’s broadcast of Super Bowl XLIX on Sunday, 1 February 2015.
Nissan...
Old Spice Debuts “Dadsong” Holiday Ad
New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret...
7up Launches New Global Campaign Celebrating Up & Coming Originals
"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more...
Thomas Cook launches first ever Group-Wide Marketing Campaign
Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new...
DHL Rebrands DHL Global Mail in the Americas
DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company...
David Croft to Host the World Branding Awards
Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme.
David is the acclaimed commentator and presenter for...
Kantar Media Unveils UK’s First Official Twitter TV Ratings
Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.
Developed with Twitter as part of...
35% of US Shoppers Make Purchases on Mobile Devices
Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase....
Amazon Tops UK Digital Customer Experience Study
Online giant Amazon has topped the latest eChannel Retail Benchmark report.
The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...
World Branding Awards Partners With PR Newswire
LONDON, July 1, 2014 -- The World Branding Awards has signed a partnership agreement with PR Newswire, to provide news distribution services for the...
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Hobbycraft to open three new stores
New Hobbycraft sites will be in Biggleswade, Bedfordshire; Southend in Essex; and Bromborough on Merseyside and will create 40 new retail jobs.
The chain said...
