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Seiko Flashes First GPS Solar Watch Series with Web Movie

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...
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John Hancock Launches Fresh Installation of Life Comes Next

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...
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Hilton Worldwide Swings Deal with Asian Tour

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...
Automate Ads Automation Tasks

Automate Ads Enhances Advertiser Offerings with Automation Tasks

Automation of management and optimisation of existing campaigns by Facebook and Google Adwords advertisers now enhanced Automate Ads, the Y-Combinator-backed digital advertising automation company, has...
Hyundai Dgate TVC

Hyundai Drives Passion in True NFL Style with New Campaign

The automotive giant has launched its first ever NFL-themed campaign with two brand new TV spots set to roll out as part of the...
Sheraton Actions Speak Louder Campaign

Sheraton Realigns with $100 Million Marketing Push

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

UBS Launches First New Global Branding Campaign Since 2009

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in...
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Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015 Ad Campaign

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort...
EA SPORTS Real Madrid

EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...
Twinkies cookbook

America’s Iconic Snack Cake, Twinkies, Celebrates 85th Anniversary with Cookbook Launch

Sweet and Savoury Collection Celebrates Anniversary with More Than 50 Fan Contributed Recipes Marking 85 years since the Twinkie danced onto America’s sweet stage destined...
Cathay Pacific

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel Diversity in China

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...

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Dolly Parton, Dollywood, Roller Coaster

Dolly Parton ‘excited’ to launch new roller coaster at Dollywood

The 76-year-old country star and entrepreneur, Dolly Parton, who opened the world-class amusement park, Dollywood, in her native Tennessee back in 1986, announced on...
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