World Branding Forum

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Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...

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General

Luxury Card Launches New TV Commercial with Ian Walsh

Joshua Hughes

June 22, 2018

Luxury Card promotes its stylish metal card designs in commercial with professional surfer, Ian Walsh Featuring Ian Walsh, the message of the new commercial focuses...

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Samsung Pay Launches in Italy Continuing Global Expansion

Thomas Ng

March 23, 2018March 23, 2018

Payment Service from Samsung Now Available in 21 Markets Globally Samsung Electronics revealed that Samsung Pay is now available in Italy, marking its ongoing commitment to...

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Industry Marketing

McCann Worldgroup Wins Big at Latin American Effie Awards

Nathaniel Mark

September 25, 2017

McCann Worldgroup won a total of 21 awards—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from 6 agencies in 8 different markets across...

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Industry News

WARC Innovation Awards Winners Announced

Thomas Ng

April 27, 2017April 27, 2017

Saatchi & Saatchi Australia wins Grand Prix and Product Innovation Award for Toyota LandCruiser Emergency Network campaign The winners of the global WARC Innovation Awards...

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Branding Featured News

Residence Inn by Marriott Jazzes Up Vibe in St. Louis

Olivia Pearce

December 30, 2016December 31, 2016

Following a two-million-dollar makeover, Residence Inn St. Louis O'Fallon has re-opened to feature 108 redesigned suites and spaces. Residence Inn St. Louis O'Fallon, under Commonwealth...

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Branding Campaigns Featured News Videos

Under Armour Crunches the Numbers with Bryce Harper

Olivia Pearce

July 12, 2016July 12, 2016

Themed It Comes from Below, the global Under Armour push aims to show how every great sporting moment starts with strong footwork. Under Armour has...

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Advertising Featured News

Wunderman New York Names Sami Thessman CCO

Deborah Joy Peter

April 27, 2016April 27, 2016

In his role at Wunderman New York, he will head accounts including United Airlines, Coca-Cola, E*TRADE, and Isle of Capri. Wunderman has appointed Sami Thessman...

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News Public Relations

Cohn & Wolfe Appoints Paul Baeyaert MD for Paris

Anisha Kapoor

April 11, 2016April 11, 2016

PR veteran, Paul Baeyaert, will leverage his extensive market leadership experience to evolve and expand the agency’s offering. Global communications firm, Cohn & Wolfe, has appointed Paul...

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Advertising Featured News Technology

R3 Study Uncovers Five Digital Demands for CMOs

Deborah Joy Peter

February 9, 2016February 9, 2016

An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...

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Advertising Featured Industry News

The Economist Makes Its Cannes Debut with “Wake Up with The Economist”

Joshua Hughes

June 22, 2015June 22, 2015

Economist editors Daniel Franklin, Alexandra Suich and Tom Standage, along with top marketers from Walt Disney, Dell, Airbnb, Nestle, P&G and more, will debate creativity...