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IKEA and LEGO introduces BYGGLEK, intertwining play and storage

IKEA and LEGO introduces BYGGLEK, intertwining play and storage

IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating practical yet playful experience...
LEGO launches its "Small Builds for Big Conversations" initiative

LEGO launches its “Small Builds for Big Conversations” initiative

The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship The LEGO Group has recently...
Lego puts pop-art back in the picture for adult builders

Lego puts pop-art back in the picture for adult builders

LEGO help adults get into the right ‘frame’ of mind whilst creating their very own masterpiece The LEGO Group is launching a new canvas for...
Fairy Bricks donates Lego sets to children of NHS workers

Fairy Bricks donates Lego sets to children of NHS workers

Fairy Bricks, a charity which donates LEGO - a winner of the World Branding Awards - sets to children’s hospices and hospitals, has announced...
GALLEGOS United harnesses expertise of two senior team members

GALLEGOS United harnesses expertise of two senior team members

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content Award-winning creative advertising agency GALLEGOS United,...
dodge lego metamorphosisvideo

Dodge Partners with Lego for Metamorphosis

Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign. Dodge and the Lego...
Lego Honours First Danish Captain with Giant Ryder Cup

Lego Honours First Danish Captain with Giant Ryder Cup

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder...
Lego Adds Play to Work Day

Lego Adds Play to Work Day

The Pilot Experiment takes place at LEGO Group's London hub, investigates the impact of play in the workplace To mark LEGO PLAY DAY, a first...
Volvo Contruction Equipment LEGO Technic collaboration ZEUXvideo

Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader

Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines Volvo Construction Equipment and LEGO Technic construction toys have joined...
LEGO Bugatti Chiron scenic shot

New LEGO Technic Bugatti Chiron Combines Bricks, Art, and Engineering

LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements LEGO Group and Bugatti...
LEGO Classic bricks and hands

LEGO DUPLO Launches Interactive Experience on Amazon Alexa

LEGO DUPLO Stories Released on Amazon Alexa as Play Starter Inspiration for Youngest Audience and Their Parents Launched in the US and UK, LEGO DUPLO Stories...
LEGO Life Wins Webby Award and Webby People's Voice Award

LEGO Life Wins Webby Award and Webby People’s Voice Award

The Safe Social Network App LEGO Life for Children Named Winner of International Award Honouring Excellence on the Internet LEGO Life, the safe social network...

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Lush to stop some social media until it’s ‘safer’

Lush said that they will be shutting down their Instagram, Facebook, TikTok and Snapchat pages. The new policy will be rolled out across all...
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