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LEGO launches its “Small Builds for Big Conversations” initiative
The LEGO Group launches a new initiative to help parents talk to their kids about online safety and digital citizenship
The LEGO Group has recently...
Lego puts pop-art back in the picture for adult builders
LEGO help adults get into the right ‘frame’ of mind whilst creating their very own masterpiece
The LEGO Group is launching a new canvas for...
Fairy Bricks donates Lego sets to children of NHS workers
Fairy Bricks, a charity which donates LEGO - a winner of the World Branding Awards - sets to children’s hospices and hospitals, has announced...
GALLEGOS United harnesses expertise of two senior team members
GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content
Award-winning creative advertising agency GALLEGOS United,...
Dodge Partners with Lego for Metamorphosis
Dodge and Lego have rolled out a Speed Champions building set featuring the Challenger SRT Demon and a new marketing campaign.
Dodge and the Lego...
Lego Honours First Danish Captain with Giant Ryder Cup
In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder...
Lego Adds Play to Work Day
The Pilot Experiment takes place at LEGO Group's London hub, investigates the impact of play in the workplace
To mark LEGO PLAY DAY, a first...
Volvo and LEGO Team Up with Children to Create Futuristic Wheel Loader
Now the wheel loader becomes a LEGO set, paving the way for real-life construction machines
Volvo Construction Equipment and LEGO Technic construction toys have joined...
New LEGO Technic Bugatti Chiron Combines Bricks, Art, and Engineering
LEGO Technic Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic elements
LEGO Group and Bugatti...
LEGO DUPLO Launches Interactive Experience on Amazon Alexa
LEGO DUPLO Stories Released on Amazon Alexa as Play Starter Inspiration for Youngest Audience and Their Parents
Launched in the US and UK, LEGO DUPLO Stories...
LEGO Life Wins Webby Award and Webby People’s Voice Award
The Safe Social Network App LEGO Life for Children Named Winner of International Award Honouring Excellence on the Internet
LEGO Life, the safe social network...
LEGO to Open Second Flagship Store in China
Second Chinese LEGO Flagship Store Follows Openings in Shanghai Disneyland and Leicester Square, London
The LEGO Group, one of the world's leading manufacturers of play...
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