EA SPORTS UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion Tech, a revolutionary new gameplay animation technology...
Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...
Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...
The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...
World Class Talent Enhances Grey's Creative Firepower Michael Houston, Global President of Grey welcomed John Patroulis as Worldwide Chief Creative Officer. Patroulis will be based at Grey's...
The Gunn Report 2016 has been released, with BBDO named the winning network, adam&eveDDB London the Most Awarded Agency, and more. The Gunn Report, the...
Ubisoft has rolled out The Ezio Collection via its Assassin’s Creed franchise, now available for the PlayStation 4 system and Xbox One. Ubisoft has unveiled...
The leadership appointment by Weber Shandwick will see Wayne Hickey advise clients across the firm’s North American portfolio. Weber Shandwick has welcomed on board Wayne...
She brings with her high-profile marketing communications experience, having led internal and external public relations for over a decade TBWA has appointed Anaka Kobzev (pictured)...
The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...